Molly-Mae Hague launches womenswear brand Maebe to inspire her daughter

Molly-Mae Hague, a former contestant on Love Island, has launched her own womenswear brand named Maebe, which she has self-funded. The brand's creation was a long-held dream for Hague, who began working on it before becoming a mother to her daughter, Bambi. The line reflects her personal growth and changing style since motherhood, moving away from her initial vision of a tracksuit brand to include blazers, tops, and trousers inspired by the 'old money' aesthetic popular on TikTok. Hague's design inspiration draws from traditional yet modern elements, aiming to create pieces that resonate with her current identity. She has expressed a desire for her daughter to learn independence and self-reliance, which influenced her decision to fund the brand independently. The aesthetic of Maebe is characterized by a blend of masculine and feminine styles, with references to classic English decor. Previously, Hague served as the creative director for PrettyLittleThing but stepped down to focus on her new venture and motherhood. She has emphasized the importance of attention to detail in her designs, ensuring that each piece meets her high standards. The first collection will be launched through a pop-up event on September 21, followed by an online release on September 29, with prices starting at £35. Hague is confident that the quality of her garments will justify their price point, as she believes customers will appreciate the craftsmanship upon experiencing the products firsthand. This new chapter in her career marks a significant step in her journey as both a businesswoman and a mother.