U.S. Olympic Committee Sues Logan Paul's Energy Drink for Trademark Infringement

The U.S. Olympic and Paralympic Committee (USOPC) has filed a federal lawsuit against Prime, the energy drink company co-founded by Logan Paul and KSI, alleging trademark infringement. The lawsuit, submitted on Friday, claims that Prime has unlawfully used Olympic-related symbols and phrases on its product packaging and promotional materials, particularly for a drink featuring NBA star Kevin Durant. The committee's attorneys described Prime's actions as "willful, deliberate, and in bad faith." According to the complaint, Prime continued to market its products even after receiving a cease-and-desist letter from the USOPC, which requested the removal of infringing content. The lawsuit states that Prime has not complied with these requests and is still actively using USOPC trademarks in its advertising. The committee emphasized that it has exclusive agreements with brands like Coca-Cola for the use of Olympic trademarks in the beverage sector, and it has never partnered with Prime. The USOPC expressed concern that Prime's branding could mislead consumers into believing that the drink is endorsed by the committee, potentially causing confusion regarding the product's origin and quality. Representatives from Prime have not yet commented on the lawsuit. This legal action comes amid growing scrutiny of Prime, particularly after Senate Majority Leader Chuck Schumer urged the FDA to investigate the drink's high caffeine content, raising alarms for parents. The lawsuit unfolds as the 2024 Summer Olympics in Paris approach, scheduled for July 26 to August 11.