Serko Acquires GetThere to Innovate Corporate Travel Solutions
- Serko Limited has entered into a definitive agreement to acquire GetThere, Sabre's corporate online booking tool, aiming to enhance its offerings in the corporate travel sector.
- The partnership aims at collaborative development and investment to create innovative solutions addressing the needs of travel management companies and business travelers.
- This acquisition is expected to strengthen Serko's position in the North American market and is a significant step towards a more integrated travel management system.
On October 28, 2024, Serko Limited, a prominent online travel technology company, and Sabre Corporation, a leader in travel software solutions, confirmed a strategic partnership involving the acquisition of GetThere by Serko. Located in Texas, GetThere serves as a robust platform for business travel management, and this agreement signifies Serko's commitment to expand its foothold, particularly in North America. The partnership highlights an ongoing collaboration intended to enhance the service offerings for corporate travel. Serko and Sabre will align on strategic development, investment strategies, and marketing initiatives to elevate customer experience and operational efficiency. By leveraging their combined expertise, the firms aim to develop innovative features to streamline business travel processes, addressing common pain points experienced by travelers and travel management companies. Serko's acquisition is not just a growth tactic; it also represents a deeper strategy to integrate advanced technologies into travel management solutions, thus promising increased value for users. The companies plan to utilize Sabre's co-innovation framework with Google to further explore new advancements in corporate travel, signifying a forward-thinking approach within this competitive industry. In conclusion, the acquisition is poised to benefit a diverse array of stakeholders, from corporate travel buyers to travel management companies, aligning with the evolving demands of business travelers in a dynamic market landscape.