KFC sues Church's for trademark infringement over 'Original Recipe'

KFC has filed a lawsuit against Church's Chicken for using the phrase 'our original recipe is back' in its promotional campaigns. This legal action comes after Church's began the promotion in late September 2024, which KFC argues is likely to confuse consumers who associate 'Original Recipe' with KFC due to its long-standing branding. KFC claims it has used this term for over 50 years and secured a trademark for it in 1984. The company has expressed that they take personal offense to Church's attempts to appropriate their branding and flavor identity. KFC is seeking a court order to stop Church's from using the phrase, removal of existing advertising, and unspecified damages.