Apple abandons millions by canceling iPhone 14 and SE sales

In December 2024, Apple removed the iPhone 14, iPhone 14 Plus, and iPhone SE from its online store in 29 countries, primarily across the European Union and including one part of the United Kingdom. This decision was made in response to new EU regulations that mandate the use of USB-C ports for smartphones. Effective December 28, 2024, this regulation impacts any new phones placed for sale after this date. As a result, customers in countries such as Austria, Belgium, France, and Germany discovered that only newer models like the iPhone 15 and iPhone 16 series were available. The new EU regulation, which aims to create a standardized charging solution, applies to all consumer electronic devices. Apple had been anticipating this shift, as in October 2022, the company acknowledged the necessity of complying with the directive. The ban specifically affects models using Apple's proprietary Lightning connector, thus leading to the discontinuation of older, less expensive iPhones in these markets. Despite not being an EU member, Northern Ireland is still affected due to its participation in the EU's single market. The decision comes at a time when Apple is continuing to phase out outdated devices in favor of models that comply with the regulation. Consumers looking for affordable iPhone options will find that their choices have diminished, with the cheapest available model being the iPhone 15 series, starting at $799. Additionally, while there are plans for a fourth-generation iPhone SE with a USB-C port expected in March 2025, it remains uncertain how this device's pricing will compare to its predecessor. Beyond Europe, the ramifications could extend to Apple’s pricing and availability strategies in other markets. With the retail availability of these earlier models diminished, many customers may turn to third-party retailers, which are still allowed to sell existing inventory. Apple's transition to USB-C is a significant change for the company, known for its previous insistence on Lightning connectors, indicating a broader shift in its product line strategy to comply with government regulations.