Berkeley brewery encourages community engagement with 10-cent beer specials
- A brewery in Berkeley is offering half pints of beer for 10 cents starting at 5:10 p.m. each day.
- This promotion was inspired by a former employee, connecting it to the local area code, 510.
- The initiative has increased customer foot traffic and helped build a strong community atmosphere at the bar.
In Berkeley, California, a brewery has launched an innovative promotion offering half pints of beer for just 10 cents, which takes place daily at 5:10 p.m. This unique initiative is designed to attract customers and build a community atmosphere within the bar. The idea originated from a former employee who proposed selling half pints at this bargain price from 5:10 to 5:20, creatively linking the promotion to the local area code, 510. Customers need to present a physical dime to avail of this offer, limited to one half pint per person. As a result, every evening just before the promotion begins, the bar experiences an influx of patrons eager to take advantage of the deal. According to Inoke Houa, the bar's General Manager, word of mouth has played a significant role in spreading information about the promotion, leading to increased foot traffic and a lively atmosphere during this timeframe. This strategy not only benefits the establishment financially but also encourages social interactions among patrons, fostering a friendly environment. People enjoy their inexpensive half pints and often remain in the bar, considering ordering a full-sized drink after. This approach has garnered positive feedback, as it appeals to both long-time regulars and the newer generation of students, who may seek affordable options in a bar setting, especially after the isolating experiences of the pandemic. The promotion has shown effectiveness in maintaining and increasing business, especially as an earlier study indicated a 13% downturn in the bar industry from the previous year due to changing customer preferences and habits amongst recent generations.