indianapolis coffee shop attracts crowds with simple menu

In Indianapolis, Blue Mind Coffee has emerged as a popular independent coffee shop, distinguishing itself with a minimalist menu that stands in stark contrast to the extensive offerings of larger chains like Starbucks. The café focuses on a limited selection of drinks, including one size of latte, three types of milk, and six syrups, along with a few seasonal specialties and basic food items sourced from local bakeries and eateries. This simplicity is a deliberate choice aimed at maintaining high-quality beverages and a welcoming atmosphere for patrons. The café's revenue model is equally unique, with 50% of its income generated from the coffee shop and the other half from its roasting business, which supplies coffee to grocery stores. The spacious café can accommodate 50 customers indoors and 15 outdoors, creating a comfortable environment for socializing and relaxation. The staff operates efficiently, with three baristas assigned specific tasks to streamline service and reduce wait times. Owner Sarah Hassler emphasizes that a simpler menu not only eases the decision-making process for customers but also alleviates stress for baristas, allowing them to focus on crafting each drink with care. This operational model fosters a sense of community and encourages patrons to slow down and enjoy their coffee experience. The name Blue Mind is inspired by lyrics from singer-songwriter Alexi Murdoch, reflecting a philosophy of peace and mindfulness that resonates with the café's mission. As the coffee shop continues to attract crowds, it raises the question of whether expansion might be on the horizon.