Comparing meal kit values: Blue Apron, HelloFresh, and EveryPlate in 2024

In 2024, a detailed analysis was conducted to evaluate the value of three popular meal kit services: EveryPlate, Blue Apron, and HelloFresh. The study aimed to determine the cost-effectiveness of these meal kits by comparing their prices against the cost of purchasing the same ingredients at grocery stores. The findings revealed that EveryPlate stands out as the most economical choice, with a consistent price of $6 per serving, making it an attractive option for budget-conscious consumers. Conversely, both Blue Apron and HelloFresh were priced at $10 per serving, which is significantly higher than EveryPlate. However, the analysis indicated that Blue Apron offers a unique advantage by providing high-end recipes that include premium ingredients, such as sirloin steak and steelhead trout. These recipes, while more expensive than the average meal kit, can still be cheaper than buying the same ingredients at a grocery store. HelloFresh, despite its extensive weekly menu and user-friendly interface, did not provide as good a value as EveryPlate or Blue Apron. The cost of preparing meals from HelloFresh was found to be $6.55 per serving, which is only marginally less than Blue Apron’s offerings. This suggests that while HelloFresh is popular, it may not be the best choice for those prioritizing cost. Ultimately, the analysis concluded that meal kits can be a viable alternative to traditional grocery shopping, with some options proving to be more affordable. Consumers looking for high-quality meals may find Blue Apron to be the best value, while those on a tighter budget might prefer EveryPlate.