Minnesota launches campaign to attract businesses in September 2024

On September 9, 2024, Governor Tim Walz, alongside Explore Minnesota, unveiled a new initiative aimed at attracting businesses to the state. This campaign is designed to highlight Minnesota's economic opportunities and quality of life, targeting not only businesses but also potential residents and visitors. The initiative emphasizes the success stories of various companies, from small enterprises to Fortune 500 firms, to encourage further investment in the state. The campaign is a collaborative effort involving Explore Minnesota and the Minnesota Department of Employment and Economic Development (DEED). It focuses on key industries such as manufacturing and biomedical technology, showcasing Minnesota's reputation as a hub for innovation and technological advancement. The state has a history of significant contributions to medical and technological fields, including pioneering open-heart surgery and developing advanced medical devices. Minnesota's workforce is highlighted as one of the most educated and diverse in the nation, thanks to decades of investment in education. This skilled talent pool is a major draw for businesses looking to establish or expand their operations. The campaign also underscores the state's commitment to inclusive growth, aiming to create an environment where all businesses can thrive. With a strong health care system, rich natural resources, and a vibrant cultural scene, Minnesota consistently ranks high in livability. The initiative aims to reinforce the state's position as a top destination for business investment, encouraging companies to explore the benefits of operating in Minnesota.