Emma Grede reveals her business impact as dragons' den guest star

In the business arena of the United States, the entrepreneur Emma Grede has emerged as a significant figure due to her co-founding of two prominent fashion brands, Skims and Good American. Grede first launched Skims in 2019 alongside Kim Kardashian and her husband, Jens Grede. Skims specializes in shapewear and has rapidly evolved into a billion-dollar enterprise, currently valued at around $4 billion. The brand has successfully collaborated with various high-profile entities such as The North Face, Dolce and Gabbana, and recently Nike, leading to the creation of a new line called NikeSKIMS. Simultaneously, she co-founded Good American with Khloe Kardashian, a fashion line that has expanded its product offerings, including home fragrances. Since its inception, Good American has achieved widespread distribution through major retailers such as Amazon, Walmart, and Whole Foods. In addition to these ventures, Emma Grede holds a notable place in media as she became the first Black woman to serve as an investor on the American version of Dragons' Den, known as Shark Tank. This milestone not only highlights her achievements but also underscores her commitment to championing diversity in business. Prominently featured on the UK television series Dragons' Den, Grede has positioned herself as a knowledgeable and earnest investor, emphasizing the importance of ambition and opportunity for aspiring entrepreneurs. Her importance is also evident in her role as chairwoman of The Fifteen Percent Pledge, aimed at increasing the financial commitments of retailers to Black-owned businesses. In the latest episode of Dragons' Den, Grede is expected to hear pitches from various innovators showcasing a range of products. Her participation in the show underscores her influence in the business community and her dedication to providing opportunities for those with fresh ideas. As a self-made mogul who grew up in East London, Grede's story resonates with many aspiring entrepreneurs worldwide, serving as both inspiration and a call to action for increased support of underrepresented businesses in the fashion industry and beyond.