Liz Truss promotes whiskey brand with convicted fighter Dougie Joyce
- Liz Truss appeared at a whiskey brand launch event alongside Dougie Joyce, a boxer with a controversial past involving serious legal issues.
- Dougie Joyce, who was recently released from prison, is known for his catchphrase that he shared during the event.
- The event's purpose was to support local regeneration efforts, raising questions about the appropriateness of Truss's involvement.
In May 2025, Liz Truss, the former Prime Minister of the United Kingdom, participated in a whiskey brand launch event held at Scunthorpe FC. The event was organized to promote the drinks brand of Dougie Joyce, a bare-knuckle boxer with a history of legal troubles. Joyce has been jailed multiple times, most notably for assaulting a 78-year-old man in a pub, highlighting his criminal background. Despite his past, Truss attended the event to show support for local initiatives aimed at regenerating Scunthorpe and aiding its football club. The decision to feature with a controversial figure has sparked reactions regarding Truss's association with Joyce. This involvement has generated discourse regarding the implications of public figures supporting individuals with checkered pasts, especially when promoting products. The choice to back Joyce appears focused on fostering community engagement, yet it raises questions about ethics in endorsements and public relations strategies in the wake of past criminal offenses. Truss's actions could reflect a trend of politicians willing to align with diverse figures for revitalization efforts, indicating a nuanced position in a potentially polarizing environment.