Ritz-Carlton launches luxury yacht in the Mediterranean

The Ritz-Carlton Yacht Collection has introduced its second luxury yacht, Ilma, which embarked on its maiden voyage in the Mediterranean. This 791-foot vessel aims to combine the elegance and service of Ritz-Carlton hotels with the unique experience of cruising. The yacht features a sophisticated design, including a midnight-blue exterior and luxurious amenities, catering to affluent travelers who prefer a more discreet cruising experience. Unlike traditional cruises, Ilma offers a more intimate atmosphere, with a focus on high-quality dining and personalized service. During the inaugural sailing, guests enjoyed a range of activities, from relaxing by the main pool to indulging in spa treatments. The yacht's design allows for both leisure and work, making it suitable for various types of travelers. The onboard experience is enhanced by a rotating cast of guest experts, adding an exclusive touch to the journey. The ship's itinerary includes overnight stays in ports, allowing guests ample time to explore destinations like St Tropez independently. Ilma is part of a broader strategy by Ritz-Carlton to attract wealthy customers who appreciate luxury but may shy away from traditional cruise experiences. The company plans to launch a third yacht, Luminara, next year, further expanding its offerings in the luxury cruising market. This initiative reflects a growing trend among high-end travelers seeking unique and personalized experiences on the water. Overall, the launch of Ilma signifies Ritz-Carlton's commitment to redefining luxury cruising, blending the best elements of its renowned hotels with the allure of the Mediterranean. As the yacht sets sail, it promises to deliver unforgettable experiences for its guests, setting a new standard in the world of luxury travel.