Starbucks gives away free coffee after Super Bowl Sunday
- Starbucks offered free coffee on February 10, 2025, to all rewards members after the Super Bowl.
- Eligible customers could redeem their free drink in-store or via the Starbucks app using a coupon.
- The promotion is part of Starbucks' broader strategy to enhance customer engagement and improve sales performance.
On February 10, 2025, Starbucks launched a special promotion known as "Starbucks Monday," where all rewards members could enjoy a complimentary tall hot or iced coffee in recognition of the Super Bowl, which took place on February 9, 2025. This initiative was intended to engage customers following the Super Bowl festivities and provide a pick-me-up for those who might have had a long day after the game, emphasizing the brand's commitment to customer satisfaction. To take advantage of this offer, customers were required to apply a coupon via the Starbucks app or inform their barista at store locations or drive-thrus. Anyone interested in receiving the free coffee promotion who was not already a rewards member had the opportunity to sign up by 11:59 p.m. PST on February 9 to qualify for the coupon. Additionally, customers could still receive the free drink on February 10 by directly speaking with a barista at any Starbucks location, even if they signed up on that day. Starbucks aimed to broaden its customer engagement, especially after facing challenges in recent quarters that affected sales performance. The Starbucks promotion came in the wake of CEO Brian Niccol's remarks regarding the company's strategic initiatives to boost business. He highlighted the importance of customer-driven changes, including ceasing charges for non-dairy milk and simplifying the menu to improve efficiency and customer experience. CFO Rachel Ruggeri noted that the company's sales in the first fiscal quarter were better than expected, citing these strategies as key to enhancing brand confidence and long-term growth. Overall, the Starbucks Monday campaign represented a significant effort from the company to reconnect with both new and existing customers following a major sporting event. The combined efforts to provide a complimentary drink and focus on customer-centric changes suggest a dedicated approach to rebuilding the Starbucks brand and enhancing customer loyalty in a competitive market.