Heineken crowns global draught champion after four years

In a significant event held in Amsterdam, Heineken organized the Global Draught Championships, a competition for bartenders aimed at promoting the art of pouring beer correctly. This competition was particularly notable as it marked the first iteration of the event since 2020. Bartenders from around the world, including countries such as Sweden, Croatia, India, Guadeloupe, and the Netherlands, gathered to showcase their skills. The competition is part of Heineken's broader initiative to emphasize the importance of a well-poured draft beer, which is seen as essential to delivering the brand’s quality to consumers. The event reflects a long-standing tradition since 2013, where Heineken has actively engaged in promoting proper draft handling through various local competitions leading up to the global finals. Participants, like the champion from Malaysia, had previously competed among thousands of bartenders to claim their spots, showcasing their dedication and skill in crafting the perfect pour. As Heineken's Global Star Quality Manager, Thomas van Boheemen, noted, the intention behind such competitions is not only to train bartenders but also to educate consumers about recognizing a quality pour. At the heart of the competition is the