Stan Smith reveals secrets of collaboration success in new book
- Stan Smith has been a significant figure in sneaker culture for over 50 years, collaborating with various brands.
- In addition to his documentary, he has released a book guiding individuals in sports and business on building trust.
- Smith emphasizes the importance of believing in and being loyal to the brands he collaborates with, which reflects his personal values.
In New York City on August 25, 2025, tennis icon Stan Smith participated in an event where he engaged with fans and discussed his career in sneaker culture. During this event, he signed adidas sneakers and spoke about his new documentary and book, 'Winning Trust: How To Create Moments That Matter,' co-written with Gary Niebur. Smith shared insights into navigating brand collaborations and the importance of authenticity and trust in endorsements. He reflected on his collaborations with various figures, including Pharrell Williams and Stella McCartney, emphasizing a commitment to credibility in partnerships. Additionally, he expressed his personal faith as a guiding force in his life, which he also discusses in the Hulu documentary 'Who Is Stan Smith?'. Furthermore, Dr. Sanjay Gupta, CNN Chief Medical Correspondent, recently introduced his new book, 'It Doesn’t Have to Hurt,' exploring the complexities of pain and its relationship with the brain, aiming to change perceptions about pain management. Gupta's insights stem from three years of research into pain strategies, indicating that while pain is a common experience, it is not an inevitable one. His book will be aired on CNN as part of a special report. Smith's event marks a significant moment in his long-standing career in sneaker design and his belief in impactful collaborations in sports and business, while Gupta's work highlights an ongoing conversation concerning health and pain prevention methods.