Decibel updates on dried flower business in Calgary, Sept 2024

Decibel Cannabis Company, based in Calgary, has recently provided an update on its dried flower business, highlighting a remarkable surge in demand. Following a strategic refocus on its dried flower consumer segment, the company has seen depletions from distribution centers increase by over 500% since the launch of its new marketing campaign. This campaign included a sampling program aimed at retailers and budtenders to showcase the quality of its craft cannabis products. In addition to domestic success, Decibel has made significant strides in international markets. The company has received its first purchase orders for QWEST branded dried flower products in the United Kingdom and Australia, with shipments expected to commence before the end of September 2024. Furthermore, Decibel anticipates shipping its first orders to Israel and Germany by the end of the year, indicating a robust expansion strategy. The company’s Chief Revenue Officer, Adam Coates, expressed enthusiasm about the positive feedback from various stakeholders, including provincial boards and consumers. This response has encouraged Decibel to initiate the development of a new product pipeline for 2025, aimed at enhancing the QWEST brand and offering premium dried flower products at competitive prices. Overall, Decibel's recent updates reflect a successful repositioning of its dried flower offerings, positioning the company for continued growth in both domestic and international markets.