Games Workshop's secret to success: a passionate team understands their product
- Games Workshop's licensing revenue reached £30 million in the first half of the financial year, a significant rise from £13 million the previous year.
- The company has transitioned from a niche community to mainstream success due to the rise of geek culture.
- Despite some internal controversy regarding executive bonuses, Games Workshop continues on a strong growth trajectory with plans for further expansion.
In recent months, Games Workshop, the British company known for its Warhammer franchise, has experienced significant growth, notably in its licensing business. Over the first half of the financial year, the company reported a remarkable £30 million in licensing revenue, a substantial increase compared to the previous year's £13 million. This growth comes amidst the rising popularity of geek culture, which has transitioned from niche communities to mainstream acceptance, with events like Comic-Con showcasing the burgeoning interest. The company has strategically focused on long-term success rather than short-term gains, leading to an increase in market value that has surpassed several well-known businesses, including EasyJet and Ocado. The executives have faced some controversy over proposed bonuses, leading to shareholder discontent. Nonetheless, the company’s trajectory shows robust potential, supported by the upcoming release of an Amazon Warhammer series that could further invigorate both the hobby and the company's growth.