SBA launches Season of Small Business to celebrate entrepreneurship

On December 2, 2024, Isabel Casillas Guzman, the head of the U.S. Small Business Administration, officially launched the second-ever Season of Small Business campaign in Washington, D.C. This initiative aims to highlight the importance and contributions of small businesses across the country, which play a vital role in America’s economy. Under President Joe Biden's administration, there has been a notable surge in entrepreneurial activities, with 20 million business applications filed since he took office four years ago. Small businesses generate more than 40% of the nation’s economic output and are responsible for two-thirds of the net new jobs created in the United States. The SBA's campaign emphasizes the need for consumer engagement with local businesses, particularly during the holiday season, which is crucial for many small enterprises. Guzman noted that consumer spending is expected to rise this holiday period, with past spending reaching $955.6 billion. She called upon Americans to shop local and support their communities, highlighting that two-thirds of every dollar spent at local businesses is reinvested in the community. The campaign encourages consumers to incorporate small businesses into their holiday shopping plans, directly impacting local economies. The SBA’s outreach efforts are geared toward fostering a sense of community support and responsibility among consumers. The campaign’s message is clear: small businesses embody hope and opportunity, especially during challenging economic times. The increasing rates of business applications reflect the resilience of entrepreneurs and their commitment to making their dreams a reality. This initiative not only celebrates the achievements of small business owners but also seeks to inspire continued growth and sustainability in America's small business sector. Overall, the Season of Small Business serves as a reminder of the critical role that small businesses play in shaping local economies and the nation as a whole. By galvanizing support from consumers, the SBA hopes to transform this holiday season into a significant period of economic activity for small businesses across America.