Mr. Son redefines luxury rail travel in Vietnam

On November 29, 2024, SJourney commenced its operations as Vietnam's first luxury train, offering a unique travel experience between Hanoi and Ho Chi Minh City. Designed by Mr. Son, SJourney aims to fill a niche in the high-end travel market, combining the elegance of Indochine style with modern amenities. Each of its 13 cars, including 10 sleeping cars and 2 bistro cars, can accommodate 60 passengers, providing a cozy yet luxurious atmosphere. The train's route showcases Vietnam's breathtaking landscapes, allowing guests to explore historical and cultural sites during stops along the way. Mr. Son, an enthusiastic traveler and mechanical visionary, drew inspiration from the golden age of railway journeys and Vietnam's rich history. He envisioned a train that not only serves as a means of transportation but also becomes a cultural site that narrates the nation's history. Each cabin, spanning 10 square meters, was meticulously designed to enhance comfort and functionality for travelers, allowing them to relax and enjoy the scenic views of Vietnam's S-shaped geography. The onboard facilities include a restaurant, bar, and lounge, where guests can indulge in both international dishes and authentic Vietnamese cuisine, prepared using local ingredients. Additionally, SJourney intends to provide cultural experiences, including performances and showcases of Vietnamese traditions, thereby enhancing the overall travel experience. This initiative reflects Vietnam’s tourism industry adaptation, merging the country's heritage with contemporary luxury. As the train traverses picturesque routes from the misty mountains of the north to the sun-kissed beaches in the south, it invites travelers to immerse themselves in the cultural fabric of Vietnam. The launch of SJourney marks an important milestone in the evolution of the country’s luxury tourism offerings, positioning itself as a bridge between Vietnam's stunning landscapes and its vibrant cultural narrative.