Lakers unveil new 'LakeShow' jerseys with LeBron and Bronny

In the United States, the Los Angeles Lakers revealed their 2024-25 City Edition jerseys on October 8, 2024, in a promotional video featuring star players LeBron James, Bronny James, and Anthony Davis. The new jerseys showcase a unique design with the word 'LakeShow' and a color gradient transitioning from black to purple, marking a significant aesthetic shift for the franchise. This design pays homage to the team's history, as the player numbers reflect the style used from 1999 to 2017, a period during which the Lakers secured five championships. The unveiling of the jerseys is accompanied by a notable change to the court at Crypto.com Arena, where the Lakers will debut an alternate court design for the first time in franchise history, aside from the league's in-season tournament court. The new court features a black 'LA' logo at center court and a matching color gradient along the sides, enhancing the overall visual identity of the team. The Lakers are set to wear these City Edition jerseys for the first time on November 21, 2024, during a game against the Orlando Magic. Fans will have the opportunity to purchase the jerseys starting November 14, 2024. This initiative reflects the team's commitment to innovation and connection with their fanbase, as they continue to evolve their branding while honoring their storied past. As the regular season begins on October 22, 2024, with a home game against the Minnesota Timberwolves, the Lakers will also introduce other alternate jerseys, including the Icon, Statement, and Association editions, further diversifying their uniform lineup for the season.