Aug 24, 2024, 5:00 AM
Aug 24, 2024, 5:00 AM

Levi Roots Reflects on Notting Hill Carnival's Evolution and Culinary Diversity

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Highlights
  • Levi Roots discusses the changes in the Notting Hill Carnival.
  • He talks about the evolution of the festival and the impact of West African food and music.
  • Roots reflects on the essence of the carnival and how it has shifted over the years.
Story

Levi Roots, a prominent figure in the culinary world, has deep roots in the Notting Hill Carnival, recalling his early experiences at his grandmother's stall. Initially known for his sound-system performances, Roots transitioned to cooking, where he began selling his now-famous Reggae Reggae Sauce. This jerk BBQ sauce gained him fame after his appearance on BBC's Dragons' Den in 2007, leading to a successful career that includes hosting a food show and participating in Celebrity Big Brother. Roots reminisces about the origins of his grandmother's sauce, which was a staple during their financially challenging times. He describes it as a way to enhance simple meals, allowing them to escape their circumstances through flavor. Unlike the typical sauces at the carnival, which often consisted of basic ingredients, Roots aimed to introduce a more diverse culinary experience, reflecting the multicultural nature of the event. The Notting Hill Carnival, which emerged from the racial tensions of the 1950s, has undergone significant changes since Roots first attended in the 1970s. While he acknowledges the evolution of the festival, he remains passionate about its roots in celebrating Caribbean culture. This year, he anticipates a shift in musical and culinary offerings, with Afrobeats taking center stage and African cuisine, including jollof rice and curried meats, making a notable impact alongside traditional Caribbean dishes.

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