Panasonic returns to US market with OLED and miniLED TVs

After a decade-long absence from the US market, Panasonic has made a significant return with the launch of three premium TV models powered by Amazon's Fire TV smart interface. This comeback follows the company's exit from the plasma TV segment in 2013 due to the rise of cheaper LED alternatives. The new models include the flagship Z95A OLED, the Z85A OLED, and the W95A miniLED TV, all designed to cater to modern consumer demands for advanced features and smart-home integration. The Z95A OLED TV stands out with its advanced capabilities, including a dedicated gaming bar, a maximum refresh rate of 144 Hz, and support for HDR10+ and Dolby Vision. It also incorporates proprietary MLA technology for enhanced brightness and performance, along with hands-free Alexa voice control. The Z85A OLED, while less feature-rich, still offers HDR support and the Mark II processor for improved clarity and color. The W95A miniLED TV, available in sizes ranging from 55 to 85 inches, is positioned as a competitive option in the market with a price range of $1,300 to $3,000. It features a dedicated gaming mode and a 144 Hz refresh rate across two HDMI inputs, appealing to gamers and general consumers alike. All models emphasize smart-home integration, reflecting the growing trend towards connected devices. Panasonic's return is marked by a strategic partnership with Amazon, which enhances the functionality of its TVs and aligns with consumer preferences for smart technology. This move not only revitalizes the brand in the US but also signals a commitment to innovation in the competitive TV market.