Sean Astin launches LEGO Shire set to celebrate nostalgia

In Denmark, on March 25, 2025, Sean Astin, known for his role as Samwise Gamgee in The Lord of the Rings trilogy, unveiled a new LEGO set titled The Shire. This set features a detailed 2,017-piece diorama that illustrates a beloved part of Middle-earth, allowing fans to engage with the fantasy world through creative play. Astin, who has long expressed his affection for J.R.R. Tolkien's work, portrayed his enthusiasm in a recent commercial, inviting viewers on a nostalgic journey through the miniature construction. In the commercial, he reminisced about the significance of a simple life imbued with imagination and comfort, echoing themes of the films that profoundly impacted audiences. As he drove home from filming the commercial, he reflected on the joy he felt from revisiting the series that has touched the lives of many fans worldwide. He emphasized the importance of engaging with these narratives as they can resonate deeply and inspire meaningful connections among generations of viewers. The full commercial is available for fans on the LEGO website, allowing them to explore the intricate details of the Shire and its connection to the film series. Astin highlighted that the new set is the third LEGO creation based on The Lord of the Rings franchise and remarks that it evokes the coziest ambiance of the series, allowing fans to build and experience their favorite moments from the films. As he aims to be an ambassador for future Lord of the Rings LEGO sets, Astin humorously noted his desire for every film he has participated in to be represented as a LEGO set, showcasing his commitment to celebrating the imaginative world that Tolkien created. The release of this LEGO set not only rekindles nostalgia for long-term fans, but it also presents an opportunity for families to bond over the beloved story of The Lord of the Rings, encouraging parents to share their experiences with younger generations through building and storytelling.