Tesco's online shopping overhaul set to delight customers
- Tesco is set to reintroduce its F&F clothing range for online shopping after a six-year absence.
- The new Tesco Marketplace website, launched in June, has expanded its offerings to include various non-food items.
- The anticipated online availability of F&F clothing has been positively received, indicating a successful adaptation to customer needs.
In the UK, Tesco is preparing to enhance its online shopping experience by reintroducing its F&F clothing range for online purchase. This decision comes after the supermarket discontinued its non-food Tesco Direct section six years ago, which limited customers to in-store clothing shopping. The new Tesco Marketplace website, launched in June, has already expanded its offerings to include various non-food items. The anticipated online availability of F&F clothing is expected to roll out before the end of the year, allowing customers to order directly from the Tesco website. Greg Bertrand, head of Tesco's 60-minute delivery service Woosh, is leading this initiative. The move has been positively received by customers and retail experts, who have expressed confusion over the initial removal of the clothing line from online sales. The relaunch aims to improve customer satisfaction and adapt to changing shopping habits, particularly as online shopping continues to grow in popularity. Tesco has indicated that it will keep customers informed about further developments regarding this initiative.