How to Connect on LinkedIn

In the competitive landscape of professional networking, career coach Phoebe Gavin emphasizes the importance of a thoughtful approach when reaching out to established professionals. Instead of immediately requesting an informational interview, Gavin advises individuals to start with a smaller, more manageable request. A brief introduction via LinkedIn or email, accompanied by a specific question related to the recipient's expertise, can pave the way for a more engaging conversation. Gavin suggests asking simple questions, such as recommendations for professional organizations, influential books, or helpful podcasts. This strategy not only increases the likelihood of receiving a response but also lays the groundwork for a meaningful dialogue. Once the recipient responds, it is crucial to acknowledge their insights and express gratitude, which can further strengthen the connection. After demonstrating engagement with their suggestions, individuals can then propose a brief informational interview. Gavin recommends framing this request as a 15-minute conversation, making it less daunting for the recipient. This approach allows for a more comfortable exchange, as it does not impose a significant time commitment while still opening the door for deeper discussion. Lastly, Gavin cautions against using phrases like "pick your brain," which can come off as overwhelming. Instead, she encourages a more respectful and considerate tone, ensuring that the outreach feels genuine and not transactional. By following these guidelines, individuals can effectively navigate the complexities of professional networking.