Virgin Atlantic introduces free Starlink wifi and premium seating upgrades

In July 2025, Virgin Atlantic announced a series of significant improvements to its in-flight services, including the integration of free Starlink Wi-Fi across its entire fleet. This initiative is expected to start with installations in the third quarter of 2026 and be completed by the end of 2027. The new Wi-Fi will be available to all passengers, regardless of their seating class, enhancing the travel experience and making flights more productive. Alongside this, the airline is focusing on expanding its premium seating options in response to a rising demand for premium products. Virgin Atlantic reported that 90% of its premium seats have been successfully sold, prompting the airline to invest heavily in its 'Upper Class' cabins, which are comparable to international business class. These enhancements are part of a $17 billion fleet transformation, including the acquisition of seven Airbus A330-900neos slated for delivery in 2024. Additionally, Virgin Atlantic is collaborating with OpenAI to develop a cutting-edge app that aims to provide personalized services for Flying Club members. This app, which combines features from existing Virgin Atlantic and Virgin Atlantic Holidays applications, is targeted for launch in December 2025. Integrating advanced technology from OpenAI, the application will utilize voice mode via the Realtime API, marking a significant step in improving user experience in the travel sector. Moreover, the airline's advancing partnership with Joby, an electric air taxi startup, further showcases its commitment to innovation in air travel. This partnership aims to facilitate easier and less time-consuming transportation for travelers from their home to the airport, with the introduction of air taxi services expected first in Dubai, followed by the US and possibly the UK. These strategic moves illustrate Virgin Atlantic's intent to significantly enhance its services and position in the competitive airline industry.