Ikea opens small stores to change shopping experience in the UK

In July 2025, furniture giant Ikea is making a significant shift in its retail strategy by launching three new smaller stores located in the UK. These stores are situated in existing retail parks in Harlow, Norwich, and Chester, aiming to provide a more accessible shopping experience for customers. The Harlow location is set to officially open on July 24, 2025, while the other two stores are expected to follow at a similar time frame due to lease security. Unlike traditional Ikea outlets, which are known for their vast showrooms and extensive decor options, these smaller stores are designed to be easier to navigate. Customers will have access to a curated selection of the most popular products. Additionally, the stores will allow shoppers to scan second-hand offerings and take home smaller items on the same day, enhancing consumer convenience. Online features will also play a crucial role in the stores' operations, including options for collection or next-day delivery on larger items, along with specialized planning services for kitchens and bathrooms. Furthermore, selected food items will be available for immediate consumption or takeaway, providing a more comprehensive shopping experience. Peter Jelkeby, the CEO of Ikea UK and Ireland, emphasized that the opening of the small store in Harlow marks a pivotal moment in Ikea's retail evolution, as the company explores innovative ways to serve a broader demographic across various locations in the UK. The initiative is expected to create over 100 jobs, reflecting Ikea's commitment to becoming an integral part of the local community and adapting to changing consumer needs in the retail landscape.