Bill Belichick and girlfriend launch jewelry brand amid age gap controversy
- Bill Belichick and Jordon Hudson have filed a trademark for the phrase 'Gold Digger' as part of their jewelry business.
- They have been publicly dating since June 2024, despite a significant age gap, leading to public scrutiny.
- Belichick is utilizing his new business venture to address personal criticisms while focusing on his coaching career.
In 2024, American football coach Bill Belichick and his girlfriend, Jordon Hudson, made headlines with their venture into the jewelry business by filing a trademark for the phrase 'Gold Digger'. This move occurred during a significant period in Belichick's career, as he was embarking on a new coaching role at the University of North Carolina after a legendary run with the New England Patriots. The age difference between Belichick, at 73, and Hudson, 24, has drawn considerable public scrutiny, sparking criticism and speculation regarding the motivations behind their relationship. With Hudson notably younger, they have faced accusations of gold-digging, which they seem to be leaning into with their brand name. The couple has dated publicly since at least June 2024, having initially met in 2021. Hudson, who is seen as an assistant to Belichick, has also engaged in real estate investments, purchasing a cottage in Cape Cod and several multi-family homes in Boston for over $8 million. This strategic move into business comes at a pivotal time for Belichick, who has been focused on revitalizing the Tar Heels' football team. He secured a lucrative five-year contract worth $10 million per season, following his succession of Mack Brown as head coach. Despite the distractions from their personal life, Belichick emphasized the importance of maintaining focus on football, stating their efforts were directed towards improving the team's performance. Their trademark filing, dated August 25, just a week before the college football season began, illustrates their attempt to capitalize on the media attention surrounding their unconventional relationship. The couple filed a total of 17 trademarks through their company, TCE Rights Management LLC, indicating their ambition to expand their brand. While their relationship continues to attract headlines, Belichick remains dedicated to his coaching responsibilities as he prepares for the 2024 season against TCU, eyeing to turn the noise around into profitable ventures and maintaining their focus on winning games.