UK holidaymakers explore lesser-known destinations in Greece, Egypt, and Morocco

UK holidaymakers are increasingly exploring lesser-known areas in popular destinations like Greece, Egypt, and Morocco, as reported by EasyJet Holidays. The travel company has noted a significant rise in bookings for these regions, which have been enhancing their tourism infrastructure and hotel offerings. Chief executive Garry Wilson highlighted that investments in these areas are attracting customers looking for new experiences away from traditional tourist spots. In Greece, regions such as the Peloponnese and the newly launched Skiathos have gained popularity among travelers. Similarly, Luxor in Egypt has become a sought-after destination for winter trips, featuring Nile cruises and hotel stays. The improvements in Agadir, Morocco, have also contributed to its growing appeal. Wilson pointed out that travelers are eager to try out these newly developed areas rather than opting for entirely new destinations. This trend reflects a broader shift in consumer preferences towards established holiday locations that are undergoing revitalization. Montenegro, once a popular choice, now sees moderate interest compared to these emerging hotspots. The financial performance of EasyJet Holidays has been robust, with pre-tax profits rising significantly. The company anticipates continued growth, aiming for over £180 million in annual pre-tax profits. Wilson emphasized the importance of sustainable and profitable growth, focusing on providing excellent value to customers as they expand their offerings in these evolving markets.