Snapchat launches Footsteps feature for tracking location history

In the United States, Snapchat has begun rolling out a new feature called Footsteps to all iOS users, which allows them to track their location history using Snap Map. This feature was previously exclusive to Snapchat+ subscribers and enables users to see how much of the world they have explored, including the percentage of their city or country they have visited. Initially, the Footsteps feature will incorporate past trips based on saved Snaps in Memories, but it will later rely solely on real-time location data, provided that users do not have Ghost Mode activated, which hides their location from friends. The introduction of Footsteps is part of Snapchat's strategy to differentiate itself from competitors like Instagram and TikTok, which do not offer similar location-tracking features. By enhancing Snap Map, Snapchat aims to provide users with a unique way to document and share their travels, including a custom sticker that highlights their adventures. The feature is designed to appeal to avid users who frequently save Snaps, as the accuracy of the location data depends on their engagement with the app. Users can manage their Footsteps data through the app's settings, allowing them to turn off the feature or clear their history if desired. The company has indicated plans to extend this feature to Android users in the near future, further expanding its user base and functionality. This move reflects Snapchat's ongoing efforts to innovate and maintain relevance in a competitive social media landscape. Overall, the Footsteps feature represents a significant enhancement to Snapchat's offerings, providing users with a new way to engage with the app and share their experiences with friends.