Coachella attendees horrified by outrageous food prices

In the United States, Coachella's first weekend in 2025, running from April 11-13, has sparked considerable outrage among festival-goers over alarming food and drink prices. Attendees took to social media to express their disbelief and frustration at the costs, with some meals soaring to nearly $70. For instance, a TikToker named Jackie Tanti highlighted her experience of spending $64 on two breakfast burritos and a cucumber water, calling attention to the dining costs amid already expensive ticket prices. Alongside her post, attendees echoed similar sentiments, deeming the prices as 'criminal' and 'insane,' signaling a discontent that ran deep through the festivity atmosphere. As festivalgoers rushed through long lines to access the venue, many were left frustrated not only by the steep prices but also by logistical issues, such as waiting over 12 hours to enter the camping grounds. This marred the start of an event known for its vibrant music and art celebrating creativity. With artists like Lady Gaga, Travis Scott, and Post Malone gracing the stage, anticipation was high. However, many felt that the enjoyment of the event was significantly dampened by the financial burden associated with basic sustenance. For example, a simple cup of lemonade was selling for an astonishing $17, in stark contrast to comparable events like The Masters, which offered soft drinks for as little as $2. Numerous social media users lamented the economics of enjoying live music in today’s market. Reports of other food items included tacos estimated at $6 each, leading to total bills that could easily exceed $100 without alcohol. A particularly indignant fan recounted paying $16 for a 'warm Heineken Silver,' highlighting the perceived upcharge for all festival commodities. While the music and atmosphere remained appealing, the financial challenge of festival dining became a significant talking point for attendees, many of whom questioned whether the high prices were justified. As temperatures soared above 100 degrees Fahrenheit in the festival grounds, the discomfort was compounded, leading some to wish for the cooler, more cost-effective amenities available at prestigious events like The Masters. The sharp contrast in food pricing between two major events raised eyebrows, with many attendees feeling marginalized in an experience intended for enjoyment rather than financial strain. The ongoing conversation by attendees on platforms like TikTok emphasizes a broader debate on affordability and the commercialization of music festivals at large, suggesting that such financial hurdles could affect attendance and participation in the future.