Samsung introduces flexible trade-in program with no purchase requirement

In South Korea and France, Samsung has launched a revised Galaxy Trade-In program aimed at enhancing consumer accessibility and long-term device value. The program, which commenced today, also intends to create significant savings for participants by allowing them to exchange select Galaxy smartphone models without a mandatory purchase. Operated by Likewize, a company specialized in insurance and repair services, this new offering reflects strategic adjustments intended to boost customer engagement with Samsung's flagship devices. Previously, Samsung's trade-in program only permitted exchanges during designated periods, particularly surrounding product launches. This update significantly expands the opportunity for customers to participate year-round. Notably, consumers can trade in devices from the Galaxy S20 series to the S23 models, as well as Samsung's foldable offerings from the Z Flip 3 and Z Fold 3 to the Z Flip 5 and Z Fold 5. However, newer models like the Galaxy S24 and Z Flip/Fold 6 are excluded from the trade-in eligibility. This shift in policy comes at a time when consumers have heightened expectations for trade-in programs as part of their purchasing decisions. By eliminating the purchase requirement, Samsung aims to remain competitive in the smartphone market, encouraging users to upgrade to newer models by providing a trade-in option that doesn't require simultaneous purchasing. As Samsung looks to address the changing dynamics of customer preferences and market competition, their new trade-in approach could serve as a significant lever for driving sales and customer loyalty in the long term. The streamlined trading process not only emphasizes Samsung's commitment to enhancing customer experience but also aims to solidify their presence in both established and emerging markets as they plan to roll out the program more widely later in 2025.