Substack expands video capabilities to attract creators amid TikTok uncertainty

In early 2023, the United States saw a significant disruption in the social media landscape, particularly with the effective ban of TikTok. This occurred after a law was signed by former President Joe Biden that either forced the sale of the Chinese-owned app or rendered it banned in the U.S. The turmoil around TikTok's future resulted in its short-term removal from Apple and Google's app stores. Amidst this environment, Substack, a subscription-based content platform, shifted its focus towards luring video creators from competing platforms. Substack co-founder Hamish McKenzie stated that there would be a growing community of content producers more focused on videos.