Labor Day festivities boost Sacramento businesses this weekend
- Sacramento businesses reported a significant increase in foot traffic during the Labor Day weekend, marking it as one of their busiest times of the year.
- The Rainbow Festival contributed to this uptick, with local businesses collaborating to support each other and the community.
- Events like the Rainbow Festival are essential for small businesses, providing opportunities for fundraising and community engagement.
During the Labor Day weekend, Sacramento experienced a surge in foot traffic, benefiting local businesses significantly. Ray Ballestero, owner of Alaro Craft Brewery, noted that Saturday night was one of their busiest of the season, marking the beginning of their peak period as summer vacations wind down. The holiday weekend is crucial for many small businesses that rely on increased patronage after a quieter summer. The Rainbow Festival played a pivotal role in attracting visitors, prompting Marcus Mosinske, manager at The Depot and Badlands, to open earlier than usual. He emphasized the importance of community support during this time, highlighting the collaborative spirit among local businesses. Events like the Rainbow Festival not only enhance community engagement but also provide a platform for businesses to thrive. Patty Pardue, a committee member for the Sacramento Valley Gay and Lesbian Softball League, mentioned that the festival serves as a significant fundraising opportunity for their team, helping them finance participation in tournaments and the world series. This aspect underscores the festival's dual role in entertainment and community support. Julie Pinon, owner of JuJu's Crystal Curiosities, expressed the importance of such events for small vendors without storefronts. She noted that these gatherings allow Sacramento residents to enjoy their weekends while fostering a joyful atmosphere, ultimately benefiting the local economy and community spirit.