Ye faces backlash over swastika shirts sold on website after Super Bowl ad
- Ye's website began selling T-shirts featuring a swastika following a Super Bowl ad.
- The ad drew attention to Ye's merchandise and coincided with his recent antisemitic statements on social media.
- Shopify ceased processing sales for the T-shirts, resulting in the site going offline.
In the United States, the rapper Ye, previously known as Kanye West, generated controversy following a Super Bowl advertisement that directed viewers to his website, which began selling T-shirts featuring a swastika. The shirts were displayed prominently on yeezy.com, priced at $20, with no explanations accompanying the offensive symbol, which is associated with Nazi Germany and modern-day extremism. This advertisement aired in some local markets on February 9, 2025, and showed Ye discussing his new diamond-studded teeth while prompting viewers to visit his site. The lack of prior notification or warning about the offensive item caused public outrage. Shortly after the Super Bowl, Ye's behavior on social media escalated as he had been posting antisemitic content on his X account leading up to the event. His account had gained millions of followers before he decided to deactivate it following a series of derogatory posts that included praising Adolf Hitler. This sparked significant criticism from various organizations, including the Anti-Defamation League, which condemned Ye's words as