Flora Farms faces backlash after recalling cannabis gummies over labeling error
- Flora Farms voluntarily recalled over 3,000 cannabis gummies due to a labeling error identified by state regulators.
- The ingredient list omitted specific food coloring, which raises allergy concerns among consumers.
- The recall emphasizes the need for accuracy in cannabis product labeling to maintain consumer safety.
In Missouri, Flora Farms, a major cannabis producer, has taken the proactive step of recalling over 3,000 Zen-brand cannabis gummies following a labeling error flagged by state regulators. This recall, which transpired last month, raised concerns primarily because the ingredient list failed to mention the specific food coloring utilized in the product. The Division of Cannabis Regulation in Missouri, represented by spokesperson Sami Jo Freeman, clarified that the issue was not with the food coloring itself—as it is legal—but rather with the failure to disclose it on the label. This disclosure is crucial for consumers who might have allergies to certain food colorings, thus safeguarding their health. Missouri has recently implemented new rules for recreational marijuana packaging and labeling, which require manufacturers to submit their packaging and labels for pre-approval before products can be sold in dispensaries. These new regulations, effective since September 1, aimed at ensuring safe access to cannabis products while minimizing their appeal to children. However, the enforcement of these rules has raised questions, particularly since the focus seems to be on the design of the packaging rather than the substantive verification of the accuracy of ingredient lists. Consequently, regulatory compliance issues may arise when such oversights occur. Mark Hendren, president of Flora Farms, responded to the recall by stating that the Department of Cannabis Regulation had specifically requested a more accurate identification of the food coloring in the Zen labels. In line with this request, the company has made the necessary adjustments to their labeling practices. The immediate consequences of this incident included one reported adverse reaction related to the food coloring, but fortunately, it did not necessitate hospitalization. This incident serves as a reminder of the ongoing challenges related to cannabis product compliance, which affects both consumers and manufacturers in an evolving industry striving for transparency and safety. As states continue to navigate the complexities of the legalized marijuana market, it is crucial for companies to ensure accurate disclosures on their labels, as these mistakes can significantly impact consumer trust and brand integrity.