Snoop Dogg unveils Swansea kit amid rivalry with Wrexham's Ryan Reynolds
- Snoop Dogg launched Swansea City's new kit for the upcoming football season.
- Ryan Reynolds, the owner of Wrexham, promoted his club's kit earlier this week.
- This playful rivalry reflects the growing competitiveness of Welsh football as both clubs prepare to meet in the Championship.
In July 2025, American rapper Snoop Dogg unveiled Swansea City's new kit for the 2025-26 season, marking a playful exchange in the ongoing rivalry with Wrexham FC, whose Hollywood owner is Ryan Reynolds. As both clubs prepare to face each other in the Championship, this kit launch follows Reynolds' earlier promotion of Wrexham's kit through social media. Reynolds, known for his role in the Deadpool films, shared a picture of himself wearing Wrexham's latest kit on Instagram, generating excitement among fans. Swansea's decision to feature Snoop Dogg aligns with their strategy to leverage celebrity influence to build their brand and engage supporters. Snoop Dogg, a noted sports enthusiast, has even considered investments in football clubs, indicating potential interest in sports ventures similar to the ownership models of Reynolds and Rob McElhenney at Wrexham. Swansea City and Wrexham's clash signifies a notable moment in Welsh football history, with Wrexham returning to the second tier for the first time since 1982, highlighting the rising competitiveness of the Championship and the increasing appeal of lower league clubs in attracting celebrity ownership.