Swansea University partners with STA Group for Sports Technology Awards

Swansea University has entered a multi-year partnership with The STA Group, which will see the National Network for Innovation In Sport & Health (NNIISH) become the official sponsor of the judging panel for The Sports Technology Awards. This collaboration aims to enhance the expertise of the judging panel, which includes influential figures from the sports and technology sectors. The partnership is timely, as entries for the awards will open on September 19, 2024, with the ceremony scheduled for spring 2025 in London. NNIISH, funded by the Swansea Bay City Deal, focuses on fostering innovation at the intersection of sport, health, and technology. The initiative aims to create new solutions to improve athlete performance and public health outcomes by promoting collaboration among various stakeholders, including multinational corporations, academic institutions, and startups. This partnership is expected to strengthen the relationship between academia and industry, facilitating the exchange of insights and expertise. Rebecca Hopkins, CEO of The STA Group, expressed enthusiasm about the partnership, highlighting the value of combining academic excellence with industry expertise to elevate the awards. Prof. Keith Lloyd from Swansea University emphasized the alignment of this partnership with the university's commitment to advancing sports innovation and providing opportunities for engagement with technological advancements. Overall, this collaboration signifies a commitment to nurturing innovation in the sports technology sector, aiming to recognize and celebrate achievements while bridging gaps between different sectors involved in sports and health technology.