Mavericks Expand TV Broadcasts to New Markets

On October 17, 2024, the Dallas Mavericks announced a significant enhancement in their television broadcast partnerships with TEGNA. This expansion includes the addition of eight new stations that will broadcast Mavericks games, allowing for a broader audience than before. The move is particularly impactful as it significantly increases the number of Texans able to watch the games for free over the air, an important consideration in a state where basketball enthusiasm is on the rise. The Mavericks, in collaboration with TEGNA, are now reaching around 14 million viewers across Texas, highlighting the strategic importance of their media partnerships. Games will also be simulcast on WFAA and made accessible through various cable providers, ensuring comprehensive coverage and accessibility for fans. This expansion not only increases game reach but is also expected to boost excitement among fans leading into the regular season, as more residents can engage with the games. TEGNA's collaboration with other broadcasting partners, including Gray, Nexstar, and Sinclair, further supports this initiative. Overall, the Mavericks' effort to expand their broadcast footprint demonstrates a commitment to growing their fan base and enhancing the overall experience of basketball in Texas as they march into the new season.