Double Diamond Bitter Returns to UK Pubs with New Recipe
- Double Diamond, a pale ale first brewed in 1876, was the best-selling bottled beer in the UK during the 1950s.
- The beer faced declining sales in the 1980s due to competition from lagers and other brands, leading to its absence from the market.
- After months of research, the Staffordshire brewery has relaunched Double Diamond, receiving positive feedback from drinkers.
In the UK, a nostalgic beer known as Double Diamond is making a comeback after being absent from the market for several decades. Originally brewed by Allsopp's in 1876, this pale ale was a top seller in the 1950s and enjoyed significant popularity in the 60s and 70s. However, by the 1980s, it faced declining sales due to increased competition from lagers and other beer brands. After extensive research and recipe trials, the Staffordshire brewery has relaunched Double Diamond with a new recipe, now featuring a 3.8% alcohol content. The beer is described as a sessionable draft, appealing to both nostalgic drinkers and new customers alike. Initial reactions from drinkers at the Kirkstall Bridge pub in Leeds have been positive, with some calling the beer 'stunning.' This revival is part of a broader trend, as other classic beers like Hofmeister and Kestrel Pilsner are also being reintroduced to the market, indicating a growing interest in traditional beer styles among consumers.