Sep 16, 2024, 1:13 PM
Sep 16, 2024, 1:13 PM

Sony confirms consoles remain central to PlayStation"s future

Highlights
  • Hideaki Nishino, Sony's new CEO, confirmed that consoles will remain central to PlayStation's gaming strategy despite expanding into PC titles.
  • Nishino highlighted the user-friendly experience of PlayStation consoles and the intuitive design of the PlayStation Store.
  • The company aims to balance live-service and blockbuster games while ensuring that consoles continue to be a core part of their business.
Story

Sony's newly appointed joint CEO, Hideaki Nishino, emphasized the importance of consoles in the company's gaming strategy during an interview with Nikkei. He acknowledged the expansion into PC gaming but reiterated that PlayStation hardware remains essential to their business model. Nishino highlighted the user-friendly experience of PlayStation consoles compared to mobile and PC gaming, which often involve advertisements and complex setups. He also praised the PlayStation Store for its intuitive design, enhancing the purchasing experience for users. In addition to focusing on consoles, Nishino mentioned that Sony is committed to developing content for other platforms to reach a broader audience. This strategy aims to introduce PlayStation franchises to new players while maintaining the core console experience. The balance between live-service games and blockbuster titles was also discussed, with plans for simultaneous releases on PlayStation and PC for certain games. Sony's executive Hermen Hulst further elaborated on this direction, stating that while live-service games will be available on multiple platforms, major narrative-driven titles will continue to launch first on PlayStation consoles. This approach is designed to attract new audiences while ensuring that existing fans have access to the latest content on their preferred platform. The company recently announced the PlayStation 5 Pro, set to release on November 7, priced at $699.99. This new model reflects Sony's ongoing commitment to console gaming, even as they explore opportunities in the PC market, reinforcing the idea that consoles will remain central to their future endeavors.

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