Apple reintroduces iPhone 15 Pro and Pro Max refurbished in the UK
- The iPhone 15 Pro and iPhone 15 Pro Max were discontinued in September 2024.
- These phones are now available as refurbished models in the U.K. for the first time.
- The refurbishment allows for cost savings while retaining the quality and warranty similar to new devices.
In April 2025, Apple marked the return of the iPhone 15 Pro and iPhone 15 Pro Max to its refurbished section in the U.K. The models had been discontinued in September 2024, making their reappearance significant for fans of the line. Initially, these devices were available only in European countries and were not directly purchasable from Apple in the U.S. The refurbished versions are now available in various colors and storage configurations, reflecting a keen interest in consumers seeking quality devices at lower prices. The refurbishment process by Apple ensures that these phones maintain a high quality similar to new products, complete with the same warranty, manuals, and accessories. With refurbished smartphones becoming an affordable option, especially from reputable sellers like Apple, the demand has been fueled by consumers looking for cost-effective tech solutions. Furthermore, the iPhone 15 series is noteworthy as they are among the few models capable of running Apple Intelligence outside the latest iPhone 16 series. Pricing for these refurbished models significantly undercuts their original retail prices. For instance, the iPhone 15 Pro with 128GB, which launched at £999 ($1,325), is now available for £779 ($1,033) after price cuts. The availability of these refurbished phones in the UK may signal a larger rollout, potentially reaching U.S. customers in the future. Given Apple's tradition of occasionally reintroducing older models, this strategic decision aligns with their practices of optimizing inventory and providing options for customers seeking high-end devices at more accessible price points. In summary, Apple’s return of the refurbished iPhone 15 Pro and Pro Max to the U.K. market showcases its flexibility in catering to consumer demands while maintaining quality service standards. Consumers can benefit from significant savings, enjoy the high reliability of refurbished units, and hold on to devices that feature advanced functionalities, making this development a win-win for Apple and its customers.