Trump and Harris leverage F1 at US Grand Prix in Austin
- Formula One's popularity in the United States has surged significantly, with three races held in Miami, Austin, and Las Vegas.
- Donald Trump and Kamala Harris utilized the sport to connect with voters amid their presidential campaign, showcasing the intersection of politics and popular culture.
- This indicates the increasing relevance of Formula One in American society, suggesting that it has become a platform for political engagement.
In October 2024, the United States witnessed a heightened interest in Formula One, further amplified by the country hosting races in Miami, Austin, and Las Vegas. This surge is attributed to the 2017 takeover by Liberty Media and the Netflix series 'Drive to Survive,' which has captivating a broader audience in the US. Amid this backdrop, presidential nominees Donald Trump and Kamala Harris strategically engaged with the sport as they sought to advance their campaigns ahead of the election. Trump made a notable appearance at the event, interacting with fans and drivers, even calling himself Lando Norris's 'lucky charm' after Norris’s victory. Despite the political implications, McLaren emphasized its stance as a non-political entity when Trump’s team requested a tour of their garage. This situation highlighted the blurred lines between sports and politics, particularly in the context of the high-stakes election environment. On the other hand, Harris capitalized on the growing popularity of Formula One, which has seen a rise in female fans, reflecting contemporary societal dynamics. By engaging with the sport publicly, she aimed to connect with younger and diverse voters, underlining the potential implications of gender in this election. As F1 continues to flourish in the US, it seems poised to play a critical role not only in entertainment but also in shaping political narratives and engagement in the future.