Aug 15, 2024, 5:25 PM
Aug 15, 2024, 5:25 PM

Expedia Group's Commitment to Diversity and Inclusion Through IDEA Initiative

Highlights
  • Rob Torres, Senior Vice President at Expedia, is leading efforts to empower Indigenous communities.
  • He oversees Expedia's global advertising business strategy, operations, and development from Seattle.
  • The focus is on inspiring allyship and support for Indigenous groups through the IDEA initiative.
Story

Rob Torres plays a pivotal role in connecting advertisers with Expedia Group’s extensive travel media network, reaching hundreds of millions of travelers globally. After a hiatus, he rejoined the company in 2022, motivated by its strong focus on travel and the chance to aid in its recovery following the pandemic. In his current position, Torres serves as the executive sponsor for The Indigenous, Diversity, Expedians, and Allies (IDEA) Inclusion Business Group, where he is dedicated to fostering a more inclusive workplace. As the executive sponsor, Torres emphasizes support and advocacy for the IDEA group, which focuses on promoting Indigenous communities. His previous experience as an executive sponsor for a similar initiative at another organization fueled his desire to continue this important work. Torres is particularly passionate about the intersection of travel and culture, making his role in IDEA not only a professional commitment but a personal one as well. Expedia Group’s backing of various Inclusion Business Groups, including IDEA, underscores its dedication to diversity and inclusion. Torres encourages individuals to engage with Indigenous communities by learning about their histories and cultures, supporting Indigenous-owned businesses, and participating in cultural events. He advocates for conscious travel choices, such as selecting Indigenous-owned accommodations and experiences, which not only support local economies but also enhance cultural understanding and respect. Through these efforts, Torres and the IDEA group aim to create a more inclusive environment within Expedia Group, reflecting the company’s broader commitment to diversity and community engagement.

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