Blake Lively criticized for 'It Ends With Us' promotion

Blake Lively has come under fire from some domestic violence survivors for her promotional approach to the film "It Ends with Us," which premiered on August 9. Critics argue that Lively has shifted the narrative away from the film's serious themes, focusing instead on a lighter, romantic comedy angle. Yesenia Puente Bravo, a survivor of intimate-partner violence, expressed disappointment, stating that the film's marketing has misrepresented its core message, which is rooted in the realities of domestic violence. In her promotional efforts, Lively has emphasized the film's broader themes, stating that the protagonist, Lily, is not merely a victim but a multifaceted character. However, her promotion of personal brands and events related to the film has drawn criticism for overshadowing the serious subject matter. Lively's comments during interviews, including a lighthearted response about sharing her location, have further fueled the discontent among those who feel the film's gravity is being downplayed. Critics like Weir have noted a stark contrast in the promotional styles of Lively and director Baldoni, with some calling for a more serious acknowledgment of domestic violence in the marketing. Trauma therapist Maddie Spear echoed these sentiments, suggesting that Lively, as a lead and producer, should have a deeper understanding of the film's heavy themes and advocate for resources for survivors. The ongoing debate highlights the challenges of balancing entertainment with the responsibility of addressing sensitive issues in media.