Tesla struggles as sales plunge over 50% across Europe
- Tesla's sales in Europe fell drastically in April, with major declines reported in countries like Sweden and the UK.
- Analysts indicate that competition from other electric vehicle makers, like BYD, may be exacerbating these declines.
- With sales continuing to drop, the future remains uncertain for Tesla in the increasingly competitive European market.
In April 2025, Tesla experienced significant sales declines in several European countries, including a drop of 81% in Sweden, 74% in the Netherlands, and 67% in Denmark. In the UK, sales plummeted by 62%, resulting in only 512 cars sold. Despite a growing market for electric vehicles, Tesla's sales are faltering in the face of increasing competition, particularly from Chinese automaker BYD. Analysts attribute part of the sales downturn to CEO Elon Musk’s controversial political affiliations, which have sparked protests and boycotts against the company. While there were slight sales increases in Italy, overall trends indicate a troubling phase for Tesla in the European market. Analysts predict these declines could worsen as Musk shifts his focus away from cost-cutting political projects to Tesla’s operations, putting extra pressure on the company to address the falling sales and regain consumer trust amidst a major political backlash against Musk.