Louis Vuitton Honored at America’s Cup Hall of Fame Induction
- Louis Vuitton's association with the America’s Cup began in 1983 when Australia II won the first Louis Vuitton Cup.
- The brand was inducted into the America’s Cup Hall of Fame during a ceremony in Barcelona, coinciding with the 37th America’s Cup series.
- This induction reinforces Louis Vuitton’s significant impact on raising awareness and prestige within the world of competitive sailing.
The recent induction of Louis Vuitton into the America’s Cup Hall of Fame highlights the brand's long-standing association with the prestigious sailing event. Particularly significant was the 1983 competition when the Australian Royal Perth Yacht Club's Australia II, under John Bertrand, won the Louis Vuitton Cup, breaking the New York Yacht Club's 132-year winning streak. This event marked Louis Vuitton’s first sponsorship of the America’s Cup challenger series, which firmly established the brand’s legacy within the sport. The award ceremony took place at the Maritime Museum in Barcelona during the 37th America’s Cup series, showcasing the close relationship between luxury and competitive sailing. During the ceremony, Louis Vuitton Chairman and CEO Pietro Beccari expressed pride in receiving the Sutton Medal, emphasizing shared values such as ambition and innovation. The partnership has not only brought financial support but has also raised global awareness of sailing, creating a unique identity for both the Louis Vuitton Cup and the America’s Cup. Each trophy is also transported in custom Louis Vuitton trunks, underscoring the brand's commitment to the regatta’s prestige. As Team Ineos Britannia prepares to challenge Emirates Team New Zealand, the competition continues to captivate sailing enthusiasts, further intertwining both the event and the luxury brand’s narratives.