Golf drives $1.6 billion economy in Myrtle Beach region
- The Myrtle Beach golf market is estimated to generate $1.6 billion annually.
- The Play Golf Myrtle Beach World Amateur Championship attracted nearly 3,000 participants and was played at over 50 courses.
- The economic contributions of golf greatly impact the local community, showcasing its significance in shaping Myrtle Beach's identity.
In 2024, the Myrtle Beach area in South Carolina hosted the 42nd Play Golf Myrtle Beach World Amateur Championship, attracting nearly 3,000 amateur golfers from all 50 U.S. states and over 20 countries. This significant event was held at more than 50 local golf courses, underscoring the area's identity as "The Golf Capital of the World." Recent economic impact research indicates that golf tourism is a substantial industry in Myrtle Beach, generating around $1.6 billion annually. This activity supports over 13,000 jobs and influences the local economy through wages, benefits, and tax revenue. The economic study highlighted the influence of golf on multiple sectors within the region, particularly tourism. During the championship week, participants spent money on accommodations, dining, and local attractions, directly contributing over $705 million to the Myrtle Beach economy. The golf tourist demographic visits more than 50 miles to enjoy local courses and is part of a broader trend, as evidenced by the estimated 759,000 visitors in 2024 who played an impressive 1.4 million rounds of golf. Tracy Conner, the Executive Director of the Myrtle Beach Area Golf Course Owners Association, emphasized that golf has been integral to the region's development for nearly a century. Beyond its economic impact, golf contributes to the quality of life for residents and supports charitable initiatives within the community. The collaboration among the National Golf Foundation, Golf Tourism Solutions, and local authorities indicates a commitment to understanding and growing the golf tourism sector's contributions. The World Amateur Championship is notable for its inclusivity, accommodating both skilled golfers and those with higher handicaps. This broad participation helps to cultivate a vibrant competition atmosphere, offering nearly 300 winners recognition. By leveraging its public courses, such as Caledonia Golf and Fish Club and TPC Myrtle Beach, the Myrtle Beach golf community exemplifies how sports can drive economic growth and enhance social contributions, playing a pivotal role in shaping the region's identity as a premier golf destination.