Lost Surfboards by Mayhem sues Lady Gaga over trademark infringement
- Lost Surfboards by Mayhem has been a niche brand in San Clemente for nearly 40 years.
- The founder, Matt Biolos, alleges trademark infringement due to similarities between logos.
- Biolos seeks to protect their brand from association with mainstream pop culture.
In the United States, San Clemente's Lost Surfboards by Mayhem has filed a significant $100 million lawsuit against pop icon Lady Gaga regarding her use of the term "Mayhem" for her latest album and tour. The founder, Matt Biolos, asserts that Lady Gaga's branding closely resembles their trademarked logo, which they have been using for nearly four decades to cater to the niche market of surfers, skaters, and snowboarders. Biolos contends that the association with a mainstream pop figure could dilute the reputation of their alternative brand. Before proceeding with the lawsuit, Biolos and his legal team made attempts to communicate directly with Gaga's representatives to express their concerns over potential trademark infringement. However, these efforts were met with dismissal, as the representatives allegedly laughed off the concerns and stated that Lost Surfboards had no rights to the name. This exchange prompted Biolos to move forward with legal action, emphasizing that they are not seeking monetary compensation but rather looking to protect the integrity of their brand. Through the lawsuit, Biolos hopes to prevent Gaga from profiting off merchandise that may bear the