Oct 10, 2024, 1:39 PM
Oct 10, 2024, 1:39 PM

Cayuga Centers wins design award in Auburn on October 10, 2024

Highlights
  • Cayuga Centers received the Graphic Design USA's 61st Annual Inhouse Design Award for its 2024 DEIB Campaign.
  • The campaign was executed by the Communications team, with a design symbolizing collective progress through diversity.
  • This recognition emphasizes the agency's commitment to inclusivity and its mission to support diverse populations.
Story

On October 10, 2024, Cayuga Centers, located in Auburn, New York, announced its recognition as a winner of the Graphic Design USA's 61st Annual Inhouse Design Award. This prestigious award celebrates outstanding creative work from in-house design teams across the nation. The agency was specifically honored for its 2024 Diversity, Equity, Inclusion, and Belonging (DEIB) Campaign, which was executed by its Communications team, led by Ashley Argese as Creative Director and Deyanira Gerez Gomez as the lead designer. The DEIB Campaign was part of an internal rebranding effort for the department, featuring a multi-toned thumbprint symbol that represents the agency's collective progress through diversity. This design reflects Cayuga Centers' commitment to fostering an inclusive and equitable environment, emphasizing the importance of ensuring that diversity, equity, inclusion, and belonging are integral to their mission. Cayuga Centers serves approximately 17,000 individuals and families annually, providing culturally appropriate and trauma-informed support to diverse populations. The recognition from GDUSA highlights the agency's dedication to purpose-driven work, where every voice is valued and empowered. The award ceremony was sponsored by Robert Half, a leading talent solutions firm, and Cayuga Centers was one of six finalists in the D/E/I Communications category. The agency's achievement underscores the significance of creative design in promoting social values and enhancing community engagement.

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